Sold by: Amperity
Deployed on AWS
Amperity's Customer Data Cloud is the intelligent data foundation for brands looking to unlock AI-powered identity resolution, customer unification, and real-time activation at scale. Built on enterprise-grade AI and machine learning, Amperity enables organizations to unify fragmented first-party data, generate actionable insights, and activate audiences seamlessly.
4.4
Overview
Amperity's Customer Data Cloud is an AI-powered platform designed to help brands rapidly transform raw customer data into actionable business assets. By leveraging advanced AI and machine learning, Amperity enables organizations to unify fragmented data, generate comprehensive customer profiles, and activate insights across their ecosystem, leading to enhanced customer engagement and business growth.
Our products:
AI-powered Identity Resolution uses patented machine learning algorithms to unify customer profiles across data sources, ensuring accurate and consistent identities even as customer information evolves.
Customer 360 provides an enterprise-grade, unified customer view, enabling brands to seamlessly access and analyze comprehensive customer data, facilitating strategic insights and personalized experiences.
Reverse ETL enables seamless data operations by automating and monitoring customer data transformations and workflows, ensuring data is consistently available across your organization without the need for SQL, scripts, or manual CSV uploads.
Audience Hub is a customer intelligence and activation platform that enhances marketing effectiveness by leveraging unified customer data to improve contact rates and personalize every touchpoint.
AmpAI is an AI-powered toolkit designed to enhance decision-making for marketers, analysts, and data engineers by accelerating data modeling, enabling smarter decisions, uncovering hidden revenue opportunities, and building trust in data through advanced AI and machine learning capabilities.
Highlights
- Powered by AWS - Amperity's Customer Data Cloud runs on AWS, ensuring scalability, security, and seamless integration across cloud environments.
- Enterprise-Scale Identity Resolution - Our patented AI/ML technology accurately unifies billions of customer records for real-time, AI-driven insights.
- Flexible, Modular Architecture - Use all or parts of the platform to seamlessly integrate with your existing tech stack, filling critical data and activation gaps.
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/36 months |
|---|---|
Amperity Full License | $2,750,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Amperity Customer Data Cloud Support
All Amperity customers receive comprehensive support throughout their journey, including:
- Pre-sales consultation to align on business needs.
- Implementation support to ensure seamless deployment.
- Post-sale customer support & advisory for ongoing success.
Support inquiries will be addressed during normal business hours. For assistance, contact bd@amperity.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Amperity
By Reltio
By IBM Software
Top
25
In Automotive
Top
10
In Master Data Management, Healthcare & Life Sciences, Financial Services
Top
50
In Data Preparation
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities for billions of customer records.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles accessible across the organization for analysis and insights.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, enabling consistent data availability across the organization without requiring SQL, scripts, or manual uploads.
Customer Intelligence and Activation
Platform for leveraging unified customer data to enhance marketing effectiveness through audience segmentation, contact rate improvement, and personalized touchpoint activation.
AI-Powered Analytics Toolkit
Advanced machine learning capabilities for data modeling, decision support, revenue opportunity identification, and data quality validation for marketers, analysts, and data engineers.
Entity Resolution
Patent-pending Flexible Entity Resolution Networks (FERN) with LLM-powered pre-trained ML models enabling rule-free matching with high accuracy across industries
Natural Language Interface
Reltio Intelligent Assistant (RIA) providing gen AI and natural language chat-based search capabilities for complex technical content integrated into the platform
Data Quality Monitoring
ML-powered automation for continuous inspection and detection of data anomalies with immediate flagging of unusual patterns
Cloud-Native Architecture
Microservices-based architecture supporting real-time bidirectional data exchange with operational systems at scale
Multidomain Master Data Management
Unified data unification, standardization, and enrichment from disparate sources with entity resolution and 360 data products capabilities
Universal Query Engine
AutoSQL provides a universal query engine for unified data access across disparate data sources.
Data Discovery and Classification
Watson Knowledge Catalog enables real-time discovery and classification of data with automated cataloging capabilities.
Automated Policy Enforcement
Pervasive privacy framework with automated policy enforcement for sensitive data protection across all users in the organization.
Model Operations and Governance
ModelOps on Watson Studio synchronizes application and model pipelines while monitoring and governing AI models to manage risk, reduce drift and bias, and enhance transparency.
Data Fabric Architecture
Data fabric technology connects siloed data on premises or across multiple clouds without requiring data movement, enabling consolidated and governed views of enterprise data.
Standard contract
No
No
No
Customer reviews
Avi Cherny
Unified fragmented customer data has created a single view that reveals true buying behavior
Reviewed on Mar 23, 2026
Review from a verified AWS customer
What is our primary use case?
I am exploring how to unify customer data from different sources and improve visibility across systems. We have email on one system, phone on another system, and orders on a third system, and we wanted to unify and understand what the specific user is buying.
I came up with a simple example of how I used Amperity to unify that customer data. We explored how data from different systems would be unified into a single customer view, which helped us better understand user behavior and identity gaps in our data flow. We took data from the CRM and unified it with the orders since there were gaps in this data. So we unified it and we even revealed that we thought a specific customer does not buy anything and just exists there, but it appears that he is buying continuously. It really was helpful.
It was mainly part of a broader effort to improve how we handle and analyze customer-related data across multiple tools.
What is most valuable?
The best features Amperity offers are its strong data unification, relatively intuitive interface, and the ability to create a more complete customer profile. Eventually, you can combine data and really understand who this buyer is. You can come back to him because you now have his phone and address. There are regulatory matters that you cannot combine things together in one system, and using this system, we could understand who our customer is.
Amperity has positively impacted my organization by helping improve visibility into customer data and supporting better decision-making.
What needs improvement?
Amperity needs better onboarding documentation. Although it is very clear and intuitive, having guidance for initial setup would be helpful.
I think there should be a kind of template for guidance. There is a tool I cannot recall the name of, but it highlights the main features. Showing a demo at the beginning and giving quick tips and tricks would be beneficial, as sometimes, the remaining twenty percent of information is hidden.
For how long have I used the solution?
I have been working with Amperity for about a year.
What other advice do I have?
I find this interview pretty clear. Speeding it up a bit would be beneficial. My review rating for Amperity is eight.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Sahana R.
Unifies Customer Data for Actionable Insights
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
What I like best about Amperity is how it unifies customer data to deliver clear, actionable insights. I also appreciate the innovative approach and collaborative environment that makes working with data both impactful and exciting.
What do you dislike about the product?
Honestly, there’s not much I dislike, but like any fast-growing tech company, things can move quickly, which sometimes means adapting to new processes or changes on the fly. I see it more as an opportunity to learn and grow.
What problems is the product solving and how is that benefiting you?
Amperity is solving the challenge of fragmented customer data by unifying it into a single, actionable view. This helps me by making analysis more accurate, insights more reliable, and decisions faster and more data-driven.
Marketing and Advertising
useful and quite interesting
Reviewed on Oct 20, 2024
Review provided by G2
What do you like best about the product?
Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and preferences. The data analytics tools help companies stay on trend and identify trends for decision-making.
What do you dislike about the product?
Costs, learning curve, dependence on third parties, and I am concerned about privacy and information leakage that may exist. I am not saying that it does, but I am saying that it may exist. For this, they must comply with privacy regulations.
What problems is the product solving and how is that benefiting you?
It avoids data fragmentation and creates a user profile where I can have everything organized.
Retail
Love the functionality of building and sharing audiences
Reviewed on Oct 19, 2023
Review provided by G2
What do you like best about the product?
The pCLV audiences have had great success in our paid media campaigns
What do you dislike about the product?
There is not a direct link to send audiences to Pinterest platform
What problems is the product solving and how is that benefiting you?
Segmentation and ease of use of our customer data
Airlines/Aviation
Highly professional team and very capable product
Reviewed on Oct 19, 2023
Review provided by G2
What do you like best about the product?
The continued engagement from the team. It's clear they are experts in their field whether that be in Sales, Engineering or CRM Analysis. The tool itself is very well designed with a user friendly UI. The transparency of the data processing is the best i've seen and it's made implementation and integration much easier.
What do you dislike about the product?
The only downside for us was the handover from a pilot project to full implementation. That wasn't as smooth as expected but the team at Amperity did lean in and address the issues. Timezones can be challenging too but as they build out a UK footprint this will improve I expect.
What problems is the product solving and how is that benefiting you?
Resolving identity across multiple and messy sources of PII to understand our customer base better and create a single source of truth for customer.